Promotions and Web 2.0
The best way to make our production company and documentary known is to advertise through the use of promotional products. Here are examples are the various ways our group are promoting our film:
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Social Networking
Facebook is one of the biggest social networking sites with over 800 million active users. By creating this page this enables us to interact and promote our company and the Documentary we are making by posting weekly posts and updates.
Within the first 3 days of creating the page we attracted 122 likes and over 9,000 views which is great promotion.
facebook.com/SilverLineProductionsuk
We later decided to create a Twitter account, because productions like Channel 4 have Twitter and are more likely to see our work. Our Twitter can be found at 'SilverLineWinch'.
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Promoting on Sound Radio 
| Clothing: T-Shirt  We chose to have company t-shirts created to allow us to look more professional and like a company. |
POSTER
For the final poster, we wanted to show Greyhound racing in balanced, less controversial way to show that we are going to be discussing both sides of greyhound racing. This poster was created using a positive image of a greyhound sourced from Getty images.The images were layered on Photoshop in order to turn the image black and white. However, the red coat was kept in colour in order to focus on the fact that this documentary is going to be about Greyhound racing.
We wanted to use a rhetorical question to involve the audience into thinking about what their opinion would be after having watched our documentary.
We chose to use a hand writing style of text to make it look more informal and to give the appearance that the viewer will be getting behind the scene information which appeals to audiences who enjoy observational mode documentaries. This relates back to Bill Nichols book where he describes a documentary film maker as a representative of the public, asking questions that the viewers want to know but cant ask themselves.
FLYER
This flyer will be handed out during the presentation in order to stimulate the audience with the use of statistics (15,000 greyhounds). A rhetorical question asking if they would contribute to this number by placing a bet, forces the audience to think about the issue that we will be investigating.
It is a controversial message, against a controversial image (Sourced: Getty Images). It shows that the documentary will explore the other side to greyhound racing, behind the gambling. It suggests that these animals are often used as tools to make money and when they are no good to their owners they are disposed of.
Business Card
These buisness cards were created in conjunction with our company logo for further promotion and ease of contact with our primary sources. It creates a professional image for our production company and it shows the technical development gone through to produce it.
